Promotion. Smile, you’re in the frame.
Circular Head Tourism Association’s latest project has added a nostalgic twist to a modern concept.
The local group is working with Circular Head Council and Circular Head Aboriginal Corporation to install three picture frames in prominent local spots.
The association’s tourism manager Kim Bailey believes this to be a first for Tasmania.
“The picture frame idea has come from vision of overseas and interstate sites, where they have been installed to capture iconic backdrop shots and have proven to be very popular.
“By visitors personalising their memories of holidaying in our beautiful area and sharing online, we hope to grow visitor numbers, benefiting not only tourism operators but all local retailers and service providers.”
The frames will be placed at Green Hills in Stanley, West Esplanade in Smithton and Green Point at Marrawah, allowing people to pose in the frame base while also capturing their picturesque surroundings.
Each frame will have the name of the location and a media mention to the local tourism website.
And travellers can leave the selfie sticks at home as the frames will be equipped with a phone, camera and tablet holder to fit everyone in the photo.
The frames will be installed in the spring, ahead of the summer tourism season with more frames expected in the future.