Produce. Circular Head’s Cape Grim Beef will be the official beef supplier for this Spring Racing Carnival season, showcasing the region’s premium grass-fed brand to racegoers.
In a two-year sponsorship deal struck with Melbourne Racing Club, Cape Grim Beef will sponsor a race on Caulfield Guineas Day and be the official beef supplier for the races.
The 100 per cent grass-fed beef will feature at numerous premium marquees and restaurants on the course including Stokehouse City, The Promenade and Black Caviar Restaurant.
Melbourne Racing Club executive Julian Robertshaw said: “Our club is all about serving the very best quality and for us Cape Grim Beef ticks all the boxes for flavour and tenderness. We’re looking forward to serving it during carnival in a number of premium spaces.”
Greenham Tasmania managing director Peter Greenham welcomed the partnership.
“Cape Grim is our flagship brand and we are very happy to link with Melbourne Racing Club as they also represent a premium offering to the market,” he said.
“It will be great to see the brand appearing on various menus and we know that the chefs will be doing lots of interesting things, not just grilling steaks.”
One of the feature races during Caulfield Guineas Day will be known as the ‘Cape Grim Beef Steaks’, a name expected to attract further attention for the local brand.
The brand will also feature heavily on the new Caulfield super screen with a range of images and videos showing Tasmania’s pristine environment and natural free-range beef production.
Based at Bacon Factory Road, Smithton, Greenham Tasmania is part of the sixth-generation meat processing business which began in the 1860s as ‘HW Greenham & Sons’.
The company now exports to 12 countries including China, USA and Russia.