Investing in a local icon

Update. Following news that the Stanley Nut will see an upgrade to its visitor facilities with $150,000 allocated in the 2017-18 state budget, Liberal Member for Braddon Joan Rylah said the money will be spent on “providing a quality visitor experience at this spectacular location”.

“The Nut State Reserve is a major tourism drawcard for the north west, which is why the government has been progressively upgrading facilities there over the past several years including significant track upgrades and new lookouts.”

Mrs Rylah said there has been identified scope for further track works, improved interpretation, planning for a new toilet facility and new fencing in appropriate areas.

Circular Head Tourism Association president Clint Walker said the board has been seeking upgrades to improve the infrastructure at the site, in particular a complete suite of new interpretive panelling, viewing platforms, bird viewing hides, penguin rookery and public toilets.

The above is part of the Tourism Industry Council Tasmania’s state election platform, Future Proofing Our Icons, along with funding requests for toilets at Highfield Historic Site and further enhancement of visitor nodes on the Tarkine Drive.

“It is very important that we see continued public and private investment in tourism and visitor infrastructure to have any chance of securing Circular Head’s share of the surging tourism industry in Tasmania,” Mr Walker said.

“Visitor numbers to the region have remained stagnant – even a slight fall – in recent years, all the while Tasmania’s visitor numbers are increasing massively.

“More so, it is absolutely critical that we see greater emphasis on promotion of the region.”

He said in recent years, CHTA has seen its marketing expenditure drop from about $50,000 a year to only $30,000 over the past two years.

“The CHTA hope to convince the Circular Head Council to commit more funds to promotion of the area in time for the coming spring season.”

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