Growing tourism

Plan. The state government has partnered with the local community and Cradle Coast Authority to produce a Destination Action Plan for Circular Head.

The plan seeks to understand the challenges facing the local tourism industry in reaching its potential and prioritises projects aimed at developing an enhanced visitor experience.

“The better the experience for our visitors, the longer they will stay, the more they will spend and the more likely they will be to come back and also to tell others,” said Premier and Minister for Tourism, Hospitality and Events, Will Hodgman

“This is about growing regional tourism so that communities right across Tasmania share in the benefits of the visitor economy, particularly through creating new jobs – our government’s number one priority.”

A Circular Head Destination Action Plan leadership group will be formed to assist in the implementation of the many actions identified in the plan. Actions include: undertaking a comprehensive, independent audit of existing visitor infrastructure, products and services; considering possible visitor experience development opportunities based on identified gaps from the audit; researching operators to identify skill and employment gaps; and promoting the value of the visitor economy to the community.