Q&A. Chronicle graphic designer Eli Perry takes readers through a typical day, the thought process behind an award-winning feature and what he loves most about his role.
Eli, a pat on the back for us! Tell readers what a day in the life of a graphic designer at the Chronicle is like.
My daily routine usually starts with coffee, lots of coffee! All jokes aside, my job is great! It allows me to be as creative as I want, even within specific guidelines. My main job at the Chronicle is to design the advertisements and the paper itself, but we all chip in and help each other out in the office doing odd jobs here and there. When I have spare time I like to get out of the office and see clients. Although I don’t really like leaving the office in the winter, I’m keen for summertime.
When it comes to Advertising Features, what do you offer clients?
Following a set of rules learnt through my apprenticeship, my aim is to design ads that attract readers and will direct traffic for our clients. We offer competitive prices and free design on all advertisements.
What makes a good feature?
It’s especially good when we have a variety of businesses on board. All advertisements should follow certain rules and guidelines for them to be effective.
The Chronicle won an award for the Mother’s Day gift guide. Explain the process for a spread like this.
• I put together a mock-up of my ideas to present to clients.
• Time for the sales pitch, which involves talking with clients and selling the ads. Lots of phone calls, emails and meetings!
• Talk with journalists about ideas so they can work on potential stories.
• Design all the ads within strict deadlines.
• Lay up pages ready for print, and see it all come together!
Where do you find inspiration?
It can be difficult to keep inspired, but new ideas always come to mind. It’s always a good idea to look at magazines, newspapers and even visual sites like Pinterest for more inspiration.
What do you love most about your job?
I love my workmates. We have such an amazing little team and it’s so great to know we can still achieve so much through all the recent changes.
Do you welcome Advertising Feature ideas from readers?
Absolutely! You can contact me on 6452 3333 or email email@example.com to share your ideas.